Essential SEO Tips and Techniques
Implementing and understanding the essentials of search engine optimization (SEO) is becoming increasingly necessary for companies these days. However, you will quickly learn that there is a lot of ambiguity about what those essentials are if you read an array of websites and blogs. We have put together this guide, which focuses on search engine tools, press releases and web address, to help you figure out what your site needs for SEO success.
Use Search Engine Tools
To learn about what search engines are looking for, sign up for the webmaster tools they provide. This will give you insights into how many inbound links they are aware of and ways you can please the search engines. From there, you can develop a strategy for your website. You need to have a plan with social media marketing. To position yourself as an expert in a service oriented business, you would want to focus on question and answer communities. And, just about every company should have a page on the major social media sites.
Press Releases Are Still Powerful
Among the benefits is getting links from trusted media outlets. An effective link building tactic is distributing press releases online. On news search sites, you open up exposure. However, only when you have something newsworthy to report should you issue a release. When linking internally, use your keywords as anchor text. Search engine ìspidersî can find out what the linked page is about with the help of anchor text. On the other hand, your search engine visibility will not improve with links that simply say ìclick here.î
Focus on Users, not Search Engines
The powerful search engine bots have never signed up for a newsletter, called you about your services, or bought a single item. These things are done by humans. Consequently, you should cater the writing on your site to appeal to people. Your text does need keywords, but do not let the keywords detract from the readability of your pages. To get actual search volume for your keywords, pay per click (PPC) is a great option. It is worth the investment if you have the money.
Web Addresses Should Be SEO Friendly
File names and URLs on your page should use keywords. However, this should not be overdone. Users may hesitate to click on a file with three or more hyphens, since it will appear to be spam. Also, be sure you do not use underscores in file names and URLs, underscores are not treated as spaces, whereas hyphens are. The bottom line is you need to build a great website to have any chance at lasting success in the search engine result pages.
