Search Engine Optimization (SEO)
Being able to find your website, blog or business site can be difficult. One of the easiest ways to drive traffic is through the use of SEO tools. Making the content available in organic and paid listings can help you site gain the recognition that it deserves. So, how do you make your site rank high on the result pages on Google? Will you get a reasonable return on your investment?
There are five ways that will help you gain insight on how your homepage and articles should read. Sharing ideas and creating valuable content is key if you want to hold your audience’s attention for more than a few minutes at a time. Here is a verifiable formula for success for you to follow.
Let Others Know What You Intend to Do
A keyword search can bring you intentional and accidental traffic. Content that relates to those keywords can help you rank higher on the search engines. That’s why it’s very important to pick and choose the topics you write about carefully. Writing about an entirely different subject than what is being searched for won’t help you retain readers and customers.
Giving your website a relevant title is a good starting point. It helps gain interest and informs the visitor of what the content is about. A subtitle listed under the site name will help further describe the article. You save your reader time by telling them precisely why the information is valuable to them. The wrong title can put people off and make them not want to visit your site ever again. Research the types of titles that are out there and try to write your own engaging content from what you’ve learned.
Articles Should Grab Interest and Fast
Content shouldn’t be posted merely for optimization sake. It should provide value to your reader or customer’s life. If it doesn’t, they’ll quickly move onto the next site that catches their attention. Showcase your most popular articles and choose titles that engage, entice, educate, and entertain. Make your content work for you. If it’s interesting and fresh, people will want to read it. They may even be interested enough to bookmark your site to view at a later date.
Make It Worthwhile
Simply put, you can make visiting your website worthwhile. Host a contest or giveaway. Get people to come check out what you have to offer by using popular words like “free,” “sweepstakes,” “contest,” and “giveaway”. Some people will only come to your site to sign up for the contest but if you offer a sweepstakes from time to time, people will want to check you out over and over again.
The increase in visitors can help you drive traffic to other areas of your website as well as your social media accounts. This will keep people in the loop so that they’ll continuously visit your website and blog. You can even guest post on other people’s blogs as a way of getting a link back to your own site. Keep content fresh, links operating, and the overall appearance of the site tidy and you’ll retain your online visitors each and every week.
